HeadQ Blog

The Discovery That Changed How We Think About Value  Rather listen than read? This blog article is available on audio as well. In a brightly

Tesla has taken the automotive industry by storm, not only with its vehicles but also with its groundbreaking digital-first sales strategy. Regardless of what you

Let’s face it – if you’re reading this, you’re probably torn between building your own product configurator and buying one off the shelf. I get

Introduction: The Complexity Conundrum When it comes to B2B eCommerce, many businesses hesitate to put their complex products online. And it’s understandable—traditional eCommerce tools were

TL;DR Integrating B2B ecommerce into your sales strategy is not just about keeping up with the times—it’s about enhancing the efficiency of your sales reps

Selling products and services online is a no-brainer for many companies. As buyers increasingly prefer self-service channels, this shift offers manufacturers and other product companies

Manufacturing company websites often resemble brochures rather than dynamic sales channels. To drive actual sales, you need to treat your website as a sales channel,

As the digital drumbeat grows louder, manufacturers find themselves at a crossroads. The question is no longer if they should embrace ecommerce, but how.  While