How to sell online: 4 strategies for B2B companies


Selling products or services online is a great way for B2B companies to reach a wider audience and increase their revenue. However, the best approach to selling online can vary depending on the type of B2B company. 

In this blog post, we’ll explore a few different strategies you can use to sell your products or services online. The four main types of digital sales include:

  1. Traditional ecommerce
  2. Online marketplaces
  3. Product and price configurators
  4. Request for quote (RFQ) tools

Let’s dive into each one. 

1. Ecommerce platforms

If you sell physical products, you can use an ecommerce platform like HeadQ, Shopify or Magento to create an online store. These platforms allow you to list your products, set prices, and process orders. 

By using an ecommerce platform, you can reach a larger customer base and make it easier for customers to buy from you.

Modern ecommerce platforms make it possible to sell also services online. You can even streamline the service delivery process by giving customers an option to book the desired time when service should take in place.

2. Online marketplaces

Another option for B2B companies that sell physical products is to use online marketplaces like Amazon Business or Alibaba. These marketplaces already have a large customer base and can help you reach new customers. 

However, these marketplaces also have a high level of competition, so you’ll need to ensure your products are competitively priced and well-presented.

3. Product and price configurators

If your company’s product is configurable and requires some level of customization, selling it on your website can be a bit challenging. Fortunately, there are simple ways you can make this process easier and more effective.

Product configurator

One approach is to use a product configurator on your company’s website. This tool allows buyers to customize the product to their specific needs by selecting various options and features. Customers can see exactly how the final product will look and function, which can increase their likelihood of making a purchase.