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Category: News

From 30-email threads to a €4.3 million pipeline: the quiet revolution at CTN

CTN makes the kind of recovery tech you see in training centres and high-end clinics—cryotherapy cabins, muscle-stim devices, red-light rigs. They ship to more than

24.4.2025

No-Code Product Configurator: Launch Without Devs. Sell Smarter.

What You Actually Came Here For You sell physical products. You want to let buyers configure them online, with real options and pricing. And you

10.4.2025

The IKEA Effect with Product Configurators: A B2B Game-Changer 🚀

The Discovery That Changed How We Think About Value Rather listen than read? This blog article is available on audio as well. In a brightly

12.2.2025

Building a Tesla-Inspired Visual Product Configurator (CPQ) for B2B

Tesla has taken the automotive industry by storm, not only with its vehicles but also with its groundbreaking digital-first sales strategy. Regardless of what you

7.2.2025

Product Configurators: Should You Build or Buy?

Let’s face it – if you’re reading this, you’re probably torn between building your own product configurator and buying one off the shelf. I get

16.12.2024

The $1M Question: Is Your Product Too Complex to Sell Online?

Introduction: The Complexity Conundrum When it comes to B2B eCommerce, many businesses hesitate to put their complex products online. And it’s understandable—traditional eCommerce tools were

9.10.2024

B2B Ecommerce Makes Your Sales Reps More Effective

TL;DR Integrating B2B ecommerce into your sales strategy is not just about keeping up with the times—it’s about enhancing the efficiency of your sales reps

13.6.2024

How to Sell Online Without Publishing Your Prices

Selling products and services online is a no-brainer for many companies. As buyers increasingly prefer self-service channels, this shift offers manufacturers and other product companies

7.6.2024

Visual CPQ for manufacturers – 3 Powerful Ways to Use Product Configurators to Skyrocket Your Sales

What is a Visual CPQ (Visual Product Configurator) Visual CPQ (Visual product configurators) are a game-changer for manufacturers and companies selling complex products. These nifty

24.5.2024

Maximizing Lead Generation for a Manufacturing Company: Forms, Chatbots, or Product Configurators?

Manufacturing company websites often resemble brochures rather than dynamic sales channels. To drive actual sales, you need to treat your website as a sales channel,

23.5.2024

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Presto

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