Meet Best-Hall
Best-Hall makes Fabric Structures (about 80% of their business) and traditional buildings for everything from warehouses to sports facilities across Europe. With 30-50% of their production exported annually, they complete around 130-150 deals each year. This is what they look like:
These aren’t simple purchases. Sales cycles can stretch from two weeks to five years, with an average quote request value of around 1 million euros. Many of their customers, like Norwegian football clubs, have zero construction knowledge but need to make major facility decisions.
Traditional concrete construction for similar facilities is painfully slow and incredibly expensive. Best-Hall’s approach offers a smarter alternative – one that’s faster, more cost-effective, and innovative.
Their Fabric Structures provide solutions that traditional competitors simply can’t match. The configurator helps make this advantage concrete for customers, showing them in real-time how Best-Hall can solve their space needs more intelligently than conventional builders.
The Results Speak for Themselves
Since implementing HeadQ’s configurator, Best-Hall has generated 27 qualified quote requests worth €21.7 million and attracted 72 leads valued at €54.7 million.
The Challenge: Helping Customers See What They’re Buying
How do you sell something huge, technical, and expensive to someone who can’t visualize it?
Best-Hall had tried using a configurator before, but it wasn’t working and updating it was always a tricky task.
“We had a configurator on our old website, but it was such an outdated, clunky system that we didn’t even consider implementing it on our new site,” says Pia Palola.
Most other solutions around digital commerce are either:
- Hard to update and require development work
- Expensive to maintain
- Takes months to implement
The HeadQ Solution: Simple, Fast, Effective
Best-Hall discovered HeadQ through direct outreach and immediately saw the potential.
What made HeadQ different? It was easy. No complicated integration. No massive learning curve.
“It was quick, easy, affordable, and very practical. HeadQ is so simple and easy for me that I didn’t even want to consider other solutions,” Pia Palola explains.
The configurator shows customers hall dimensions and color options instantly. They can see their future building take shape right on screen.
The configurator shows customers hall dimensions and color options instantly. They can see their future building take shape right on screen. It adds a powerful self-service buying experience to a business that traditionally relied solely on direct conversations.
By lowering the barrier to exploration, the configurator allows potential customers to experiment with options. This creates value for customers early in their buying journey and transforms the digital sales experience from a basic contact form into an interactive discovery process.
Real Business Impact: Millions in Qualified Opportunities
The numbers tell a clear story:
- 27 qualified quote requests worth €21,751,000
- 72 qualified leads valued at €54,697,000
- Average quote value: €805,592
- Strong traction in key markets: Norway and Finland
The configurator complements Best-Hall’s relationship-focused approach rather than replacing it.
When problems come up, HeadQ’s support makes all the difference.
What’s Next: Building on Success
Best-Hall isn’t stopping with basic configuration. They’re thinking bigger.
“We’re considering adding our maintenance services to HeadQ. We could potentially make those maintenance items directly purchasable online,” says Pia Palola.
They’re even exploring deeper integration with their design systems – always balancing complexity with usability.
HeadQ has become essential to Best-Hall’s digital sales approach. It bridges the gap between technical products and customer understanding. Even for complex, expensive products with long sales cycles, the right digital tools make all the difference.
By letting customers see what they’re buying, Best-Hall isn’t just selling Fabric Structures – they’re building confidence. And that’s driving millions in new business opportunities.
