What You Actually Came Here For
You sell physical products. You want to let buyers configure them online, with real options and pricing.
And you don’t want to build it from scratch.
Here’s how you can do it
→ without code
→ without developers
→ with a working version live in minutes. Not weeks. Not quarters. Not hours. Minutes.
Try It Yourself – HeadQ Visual Product Configurator in Action
Before we dive deeper, see for yourself!
👉 LIVE DEMO: Tap the image below
or
👉 Live Demo: headq.io/demo
This is what a no-code product configurator looks like.
Fully visual. Real pricing logic. Works out of the box. No need to talk to the sales people just to get a basic understanding of a product, it’s options and the costs.
Just click, explore, and imagine this on your site.
What Makes a No-Code Configurator Actually Work?
Not all “no-code” tools deliver. Some promise the moon but leave you buried in setup screens and support tickets.
Here’s what actually matters if you’re serious about letting customers configure and buy (or request a quote for) your products online:
- Built for non-tech users: You shouldn’t need a developer to change a button or add a new option. Sales and marketing teams should be able to own it.
- Visual configuration: Buyers should see exactly what they’re getting. If your product changes with the selection, the UI should too.
- Handles real logic: Your pricing and product rules aren’t optional. They’re the heart of how you sell. A good tool needs to handle them with ease.
- Flexible publishing: Whether it’s your website, a distributor portal or an email link—you should be able to meet your customers where they are.
In short: You don’t need a configurator that looks cool. You need one that gets use: By your customers and your team.
What Kind of Products Does This Work For?
Short answer: If it can be configured, it can be sold with HeadQ.
Longer answer? Here’s some products our customers are selling with HeadQ:
- Forklifts → Lifting height, attachments, tires, engine type
- Cryotherapy chambers → Voltage, size, doors, add-ons
- Industrial machines → Modules, safety options, accessories
- Medical devices → Regulated options, technical configurations
- Trailer campers → Trim levels, solar panels, optional accessories etc
- Modular buildings → Size, doors, etc
We’re talking about products with real complexity. And yet, buyers can explore them without reading a PDF manual or booking a meeting. That’s the magic.
You don’t need to oversimplify your product. You just need a smarter way to guide the buyer.
Why Customers Are Ditching Custom-Built Configurators
Let’s be real. Most in-house configurators end up as legacy code no one wants to touch.
Things we hear all the time:
- “We built one years ago. Now no one knows how to update it.”
- “Sales wanted changes. IT said maybe next quarter.”
- “Buyers just wanted to see the options and get a price.”
A no-code tool puts control back in the hands of the commercial team. So when you need to launch a new product, react to the market, or update your pricing — you can.
Speed to market is a competitive advantage. Don’t let your tech stack slow you down.
How HeadQ Does It (Without Code)
What makes HeadQ different?
- Visual CPQ engine that shows products the way your customers think about them
- Flexible sales logic to match how you sell – direct purchase, request a quote, or anything in between
- Configurator creator that marketers and salespeople can update on their own
- Works anywhere: Website embed, standalone link, or inside distributor portals
And yes, it works with your CRM, too. Because configurators that live in silos aren’t helpful.
FAQ
Can this handle complex pricing rules?
Yes. Volume-based, region-specific, customer specific – no problem.
How long does setup take?
Typically a few hours, depending on product complexity and the amount of products you have. Simpler products you launch in minutes, bigger catalog and complex products few days.
What if we sell through distributors?
No problem. Share links or embed the configurator in distributor portals. You can even have a distributor specific prices and offering.
Can it run on mobile?
Absolutely – it’s built for mobile first. Many buyers start their journey on mobile.
What if we don’t have perfect product data?
We’ll help you structure what you have. You don’t need to be 100% ready. We advise you to start what you have and improve as you go. That’s the best way to make sure you succeed!
Build Without Building
You don’t need custom development. You don’t need to wait for IT.
You just need to let your buyers configure, learn, and buy with confidence.
HeadQ lets you go live fast. With real results.