Your buyers changed. Your sales process didn't.
Modern B2B buyers expect a digital buying journey. Most sellers aren't ready.
What buyers expect
What buyers expect
What they get instead
This isn't a nice-to-have anymore. It's how B2B works now.
Five years ago, buyers called your sales team first. Today, they've already researched, compared, and decided — before they ever reach out.
87%
of B2B buyers want to self-serve part or all of their journey
74%
of the buyers have made the preliminary choice of vendor before reaching out to sales.
They don't want to wait 3 days for a quote. They don't want to explain their needs to a sales rep. They want to configure, price, and buy - just like they do everywhere else.
So why can't you just use existing software?
Because the tools you have weren't built for buyers. They were built for sales reps. Or for simple products. Or for endless customization that never quite works.
Legacy CPQ Software
Built for sales reps to manage deals
Ugly, complicated UI — impossible for buyers to use
Still requires manual quoting and back-and-forth
Sales reps only — ignores distributors, direct sales, and lead generation
Problem
Custom Configurators
Built once, breaks constantly
Expensive to maintain, hard to update
Doesn't integrate with CRM, ERP, or pricing systems
Single-channel only — pick direct OR distributors, not both
Problem
eCommerce Platforms
Built for simple products (spare parts, consumables)
Expensive to maintain, hard to update
Ignores distributors, custom pricing, configured products
Can’t handle configured products across multiple sales channels
Problem
You're STUCK choosing between tools that DON’T FIT your buyers, your products, or your business.
One platform. Every channel. Every market.
Most CPQ or eCommerce tools force you to choose:
HeadQ doesn't make you choose. Whether your
buyer is:
Who wants to configure and buy directly online
Who needs custom pricing and RFQ capability
Who’s researching and wants to be contacted
handles it - in the same platform
How we make this possible?
Turn your existing channels
into sales channels
Embed product configurators into your website, distributor tool, or extranet — or use HeadQ Portal that has commerce features built in. Integrate with your ERP and CRM to keep everything in sync.
Real-time pricing for
genuinely complex products
Dynamic rules, volume discounts, distributor pricing, custom options — we handle it. No manual quoting required.
Visual configurators buyers
actually enjoy using
No endless forms. No confusion. Just a clean, guided experience that helps them configure the right product — and see pricing instantly.
Launch in weeks, not years
No six-figure consulting projects. No endless customization. A platform that works out of the box — and grows with you.
Don't take our word for it.
SYIL's CNC machines are configured by customers before requesting quotes. Sales teams receive complete specifications instead of vague inquiries. Quote requests increased 25%, and lead quality improved dramatically with better buyer intent.
CTN manufactures sport recovery equipment sold in 50+ countries. Before HeadQ, quote requests required extensive clarification. "Earlier we might send 30 back-and-forth emails with customers when they were ordering our product. Now all of that is gone." Quotes now come almost exclusively through HeadQ's structured RFQ tool.
