# HeadQ > Easiest way to sell online --- ## Pages - [HeadQ for Service Business](https://headq.io/sell-services/): HeadQ's Product Finder simplifies complex purchasing decisions with tailored recommendations while integrating seamlessly with your sales process. - [Enterprise SaaS Price Calculator](https://headq.io/enterprise-saas-price-calculator/): Empower enterprise SaaS buyers with instant, transparent pricing—turning interest into high-quality leads faster. - [For Agencies](https://headq.io/for-agencies/): Partner up with HeadQ At HeadQ, we help agencies become a driving force in digital sales. Whether you specialize in... - [Product Finder](https://headq.io/product-finder/): HeadQ's Product Finder simplifies complex purchasing decisions with tailored recommendations while integrating seamlessly with your sales process. - [Pricing](https://headq.io/pricing/): Get started with HeadQ. Learn about the pricing and packages. You can get started today with our FREE (yes, forever free) package. - [Privacy Policy](https://headq.io/privacy-policy/): HeadQ (MVP Digital Oy) PRIVACY POLICY Updated 21. 3. 2024 General Every person values his or her privacy. That is... - [Visual CPQ for Manufacturers](https://headq.io/visual-cpq/): DIGITAL COMMERCE FOR MANUFACTURERSVisual Configurator for complex B2B products Turn your website into a sales channel with Visual CPQ. Let... - [Build simply](https://headq.io/build-simply/): Build simply No coding or design skills required. Add ecommerce to your existing website You don’t need another website for... - [Sell anything with HeadQ](https://headq.io/sell-anything/): Sell anything with HeadQ Sell physical products, no matter how complex With HeadQ you can sell all kinds of physical... - [HeadQ Terms of Service](https://headq.io/terms-of-service/): Last updated: January 21, 2025 Visit regularly the webpage headq. io for any updates to these terms and conditions. 1.... - [HeadQ Acceptable Use Policy](https://headq.io/acceptable-use-policy/): Last updated: May 19, 2023 HeadQ is an ecommerce platform that provides merchants with the possibility to set up an... - [Commerce Suite for HubSpot](https://headq.io/commerce-suite-for-hubspot/): Start generating direct sales from your HubSpot website today. Take orders, request quotes, and intl. payments from one digital sales platform. - [Checkout](https://headq.io/checkout/): Replace manual order entry with a B2B shopping cart. No more manual order intaking with email or phone. Make any product page shoppable. - [Product releases and update](https://headq.io/releases-and-updates/): Here you can find the latest information of the product releases and updates on HeadQ. - [Home](https://headq.io/): HeadQ Digital Commerce. Sell products, services and subscriptions through our easy-to-use platform. HeadQ makes B2B eCommerce easy. - [Quote cart](https://headq.io/quote-cart/): Generate branded quotes, receive RFQs, collect e-signatures, and accept payments with HeadQ's quoting tool. - [Payments](https://headq.io/payments/): Collect payments at checkout with the world’s leading payment infrastructure, Stripe. Accept all major credit cards globally. - [Product configurator](https://headq.io/product-configurator/): Let your customer configure price for your product, service or subscription with HeadQ Price Configurator. - [Blog](https://headq.io/blog/): PlusCart blog --- ## Posts - [From 30-email threads to a €4.3 million pipeline: the quiet revolution at CTN](https://headq.io/from-30-email-threads-to-a-e4-3-million-pipeline-the-quiet-revolution-at-ctn/): Discover how CTN turned 30-email sales threads into a €4.3M pipeline by giving buyers pricing power—using HeadQ’s quote cart to modernize B2B sales in a complex, global market. - [No-Code Product Configurator: Launch Without Devs. Sell Smarter.](https://headq.io/no-code-product-configurator-cpq/): What You Actually Came Here For You sell physical products. You want to let buyers configure them online, with real... - [The IKEA Effect with Product Configurators: A B2B Game-Changer 🚀](https://headq.io/the-ikea-effect-with-product-configurators-a-b2b-game-changer/): Discover how the IKEA effect transforms B2B product configuration, empowering end users to leverage their expertise in creating perfect-fit solutions. Real examples & research - [Building a Tesla-Inspired Visual Product Configurator (CPQ) for B2B](https://headq.io/building-a-tesla-inspired-visual-product-configurator-cpq-for-b2b/): Build a Tesla-inspired B2B configurator to boost digital sales, capture leads, and sell complex products with HeadQ’s smart RFQ and pricing tools. - [Product Configurators: Should You Build or Buy?](https://headq.io/product-configurators-should-you-build-or-buy/): Let’s face it – if you’re reading this, you’re probably torn between building your own product configurator and buying one... - [The $1M Question: Is Your Product Too Complex to Sell Online?](https://headq.io/the-1m-question-is-your-product-too-complex-to-sell-online/): Struggling to sell complex products online? Learn how visual CPQ tools can simplify B2B eCommerce, boost sales, and make buying a better experience for your customers - [B2B Ecommerce Makes Your Sales Reps More Effective](https://headq.io/b2b-ecommerce-makes-your-sales-reps-more-effective/): TL;DR Integrating B2B ecommerce into your sales strategy is not just about keeping up with the times—it’s about enhancing the... - [How to Sell Online Without Publishing Your Prices](https://headq.io/how-to-sell-online-without-publishing-your-prices/): Discover how to sell your products online without disclosing prices. Learn about Quote Cart and product configurators to enhance your B2B sales strategy. - [Visual CPQ for manufacturers - 3 Powerful Ways to Use Product Configurators to Skyrocket Your Sales](https://headq.io/visual-cpq-for-manufacturing-companies/): What is a Visual CPQ (Visual Product Configurator) Visual CPQ (Visual product configurators) are a game-changer for manufacturers and companies... - [Maximizing Lead Generation for a Manufacturing Company: Forms, Chatbots, or Product Configurators?](https://headq.io/maximizing-lead-generation-for-a-manufacturing-company-forms-chatbots-or-product-configurators/): Forms, chatbots or visual product configurators - Which one is the right tool for your lead generations needs? In this post we explore benefits of the three. - [What is a Product Configurator?](https://headq.io/what-is-a-product-configurator/): Guide to product configurators: Definitions, benefits, types, and roles in sales and manufacturing for improved customer experiences and business efficiency. - [4 Important Points for Manufacturers to Consider When Launching ECommerce](https://headq.io/4-important-points-for-manufacturers-to-consider-when-launching-ecommerce/): As the digital drumbeat grows louder, manufacturers find themselves at a crossroads. The question is no longer if they should... - [Ecommerce For Manufacturers - Definitive Guide (2024)](https://headq.io/ecommerce-for-manufacturers-definitive-guide-2024/): Ecommerce represents a significant opportunity for B2B manufacturing companies companies to serve their customers and sell in entirely new ways. - [How to sell complex B2B products online?](https://headq.io/how-to-sell-complex-b2b-products-online/): Consumerization of B2B buying has made every single manufacturing company, service company and every other industry think again about how... - [Maximizing Sales Efficiency with Automatic Price Estimators](https://headq.io/maximizing-sales-efficiency-with-automatic-price-estimators/): Discover how Automatic Price Estimators revolutionize sales and customer experience with HeadQ's CPQ tools. Enhance business efficiency and engagement. - [How a quote cart can elevate your B2B buying process](https://headq.io/how-a-quote-cart-can-elevate-your-b2b-buying-process/): The quote cart is the best way for most companies to start their digital sales journey. Learn more about what it is and how you can benefit. - [Online B2B Order Systems: Boost Your Sales Efficiency](https://headq.io/online-b2b-ordering-systems-boost-your-sales-efficiency/): Revamp B2B sales with online ordering systems. Learn types, real-world examples, and their crucial role in modern commerce. - [A Beginner's Guide to Embedded Shopping Carts: Sell Effortlessly on Your Website](https://headq.io/embedded-shopping-cart-a-beginners-guide/): Discover the power of an embedded shopping cart for your B2B business. Learn what an embedded shopping cart is, how it works, and how you can get started for free with HeadQ's digital commerce software - [How to sell online: 3 strategies for B2B companies](https://headq.io/how-to-sell-online-3-strategies-for-b2b-companies/): Selling products or services online is a great way for B2B companies to reach a wider audience and increase their... - [Why does every B2B-company need a digital sales channel?](https://headq.io/why-does-every-b2b-company-need-a-digital-sales-channel/): eCommerce took off in early 2000. Amazon, Alibaba, and eBay made buying online a smooth experience and made consumers familiar... - [How medical device manufacturers can reap the benefits of digital sales](https://headq.io/how-medical-device-manufacturers-can-reap-the-benefits-of-digital-sales/): The healthcare and medical device industry has seen a significant shift in the way products are sold and purchased. Gone... - [How to make your website sell: Try these 5 simple steps](https://headq.io/how-to-make-your-website-sell-try-these-5-simple-steps/): Simply having a website for your B2B company is not enough to drive sales. If your website is just sitting... - [Take a digital-first B2B sales approach: Key lessons from Tesla](https://headq.io/digital-first-b2b-sales-approach-key-lessons-from-tesla/): No matter what you think about Tesla, there are a few things you can surely learn from the company’s success.... - [Guided selling: What is it, and how can you benefit?](https://headq.io/guided-selling-what-is-it-and-how-can-you-benefit/): Discover how guided selling can streamline your buying process with data-driven insights and HeadQ's Product Finder. Empower buyers, boost conversion rates, and enhance CX. - [4 steps to reduce complexity in B2B buying](https://headq.io/reduce-complexity-in-b2b-buying/): In today’s fast-paced business environment, the buying process for companies can become increasingly complex. Your well-intentioned lead qualification process can... - [When should you consider launching a self-service sales channel?](https://headq.io/when-to-launch-self-service-sales-channel/): Many companies tend to follow best practices and what their competitors are doing rather than focus on how they can... - [Digital sales manifest](https://headq.io/digital-sales-manifest/): We believe every b2b-company, no matter how small or big, should have the opportunity to build buying experiences their customers... --- ## Customer cases - [Pioneering Digital sales in Traditional Industry: Metsätyö’s Journey in Selling Wear Steel and Road Maintenance Blades Online](https://headq.io/case/metsatyo/): Meet Metsätyö Founded in 1946, Metsätyö is a Finnish company with deep roots in the forestry sector. What began as... - [How CTN is selling Sport Recovery Machines to +50 countries using the HeadQ platform](https://headq.io/case/ctn/): Meet CTN CTN manufactures recovery and wellness equipment for health professionals and wellness enthusiasts. Their product lineup includes cryotherapy, muscle... - [How Best-Hall Generated €21.7M in Quote Requests with HeadQ](https://headq.io/case/best-hall/): Meet Best-Hall Best-Hall makes Fabric Structures (about 80% of their business) and traditional buildings for everything from warehouses to sports... - [How Presto streamlined B2B sales with HeadQ](https://headq.io/case/presto/): Learn how a fast-growing company in the public safety industry uses HeadQ to streamline their B2B sales process and improve the customer experience. - [How occupational healthcare provider Täsmä turned their website into a sales channel ](https://headq.io/case/tasma-tyoterveys/): Customer success case: how Täsmä Työterveys turned their website into a sales channel and started getting sales from it. --- # # Detailed Content ## Pages ### HeadQ for Service Business > HeadQ's Product Finder simplifies complex purchasing decisions with tailored recommendations while integrating seamlessly with your sales process. - Published: 2025-03-18 - Modified: 2025-03-18 - URL: https://headq.io/sell-services/ Make Buying Services as Easy as It Should Be Make buying your services effortless for enterprise buyers. HeadQ’s Product Configurator lets customers instantly get pricing information, configure services based on their needs and buy or request quotes — exactly the experience they expect. Get started free Trusted by Companies like Because Traditional Service Sales Are Too Slow Customers want to explore and decide on their ownBut most service companies still require sales calls just to get basic pricing. Buyers expect transparencyIf they can’t see pricing, they start looking at competitors who make it easier. Manual quoting slows everything downService companies waste time handling small, transactional deals that should be self-service Sell Services the Way Customers Want to Buy Let customers buy directly Perfect for services that don’t need a manual sales process. Get started FREE Provide instant pricing estimates Buyers see realistic costs upfront, so they're confident and ready when they engage your sales team. Talk to our CPQ specialist Deliver configured quotes Customers configure their needs first, ensuring sales teams receive clear, high-intent leads. Get your price calculator For High-Volume Service Companies, Efficiency = Growth For BuyersA seamless experience where they can explore, price, and buy without barriers. For Sales TeamsNo more wasted time on repetitive pricing inquiries — just better-qualified leads. For Marketing TeamsCapture expected deal size with every lead to improve pipeline accuracy. Turn Service Sales into a Scalable Growth Engine Stop making customers wait for pricing and forcing them through slow sales processes. Let them buy... --- ### Enterprise SaaS Price Calculator > Empower enterprise SaaS buyers with instant, transparent pricing—turning interest into high-quality leads faster. - Published: 2025-03-14 - Modified: 2025-03-18 - URL: https://headq.io/enterprise-saas-price-calculator/ Stop Losing Deals Over Pricing Uncertainty Enterprise SaaS buyers want clarity, not confusion. They need to understand cost expectations before engaging with sales — otherwise, they turn to competitors who provide it. Get started free Trusted by Companies like Why SaaS Companies Struggle with Pricing Transparency Our pricing is too complexDependencies between features, seats, and usage levels make it difficult to display. We don’t want to scare buyers with list pricesEnterprise deals don’t close at list price, so companies fear losing potential customers. But buyers understand pricing evolvesThey don’t expect final numbers —they just need a baseline to compare options and justify decisions. Turn ‘Contact Sales’ into ‘Calculate Your Price’ Give buyers a clear starting point Help them explore configurations and pricing estimates before they reach out. Let's create your price calculator Educate prospects as they build their package Guide them through feature dependencies, add-ons, and cost impacts. Talk to our CPQ specialist Deliver high-intent, sales-ready leads Buyers engage with sales already knowing what they want and at what price range. Get your price calculator More Control. Better Leads. Smarter Sales. For BuyersNo more guessing: understand costs and options before talking to sales. For Sales TeamsEvery lead comes with a configured package, giving reps a clear view of what the customer needs For Marketing TeamsCapture “expected deal size” with every lead, allowing for better pipeline forecasting. Make Pricing a Competitive Advantage Stop hiding pricing and start winning trust, educating buyers, and driving better leads. Get started Learn how companies sell... --- ### For Agencies - Published: 2024-12-05 - Modified: 2024-12-05 - URL: https://headq.io/for-agencies/ Partner up with HeadQ At HeadQ, we help agencies become a driving force in digital sales. Whether you specialize in performance marketing, web development, or tech consulting, our program helps you expand services, grow revenue, and strengthen client relationships. Why join HeadQ Partner Program? Diversify Your Offerings What if you could offer more than just campaigns or tech advice? With HeadQ’s Visual CPQ and self-service sales tools, you can. Help your clients give their customers the power to explore, customize, and buy products online—effortlessly. For agencies, it’s a chance to step up, deliver real impact, and stand out in the crowd. Enhance Client Value Most agencies crush it on the marketing side but stop short when it comes to sales. The truth is, your clients don’t just need leads—they need results. By equipping them with tools that make closing easier, you’re not just delivering campaigns; you’re solving their biggest business problem. That’s the kind of partnership they’ll never walk away from. Increase Revenue Benefit from a 20% lifetime commission on all HeadQ sales you facilitate and clients you onboard. Our partner-centric approach ensures that we prioritize recommending our partner agencies, creating continuous business opportunities for you. Who Should Join? Performance Marketing AgenciesExpand beyond paid advertising by offering clients configurable, interactive buying experiences that drive direct sales. Web Development FirmsEnhance your portfolio with sophisticated B2B buying tools, delivering experiences that surpass traditional website development. CRM & Technology ConsultantsAssist clients in fully integrating sales technologies, unlocking efficiencies through the HeadQ platform. Lead... --- ### Product Finder > HeadQ's Product Finder simplifies complex purchasing decisions with tailored recommendations while integrating seamlessly with your sales process. - Published: 2024-11-28 - Modified: 2024-12-02 - URL: https://headq.io/product-finder/ Helping Your Customers Find the Right Product Every Time. HeadQ's Product Finder helps buyers quickly find the right product with tailored recommendations—no more confusing PDFs or charts. Build confidence, close sales, and keep customers happy. Get started free Trusted by Companies like Complex buying journeys frustrate your customers and drive them away. Customers struggle to find products that match their needs
Buyers have specific criteria, from usage to configurations, but without guidance, they’re left frustrated and unsure. Important details are buried in dense PDFs and tables
Essential information is hidden, making it exhausting for customers to identify the right fit. A difficult buying experience leads customers to competitors
When buying feels like a hassle, customers start considering brands that offer an easier process. Enter Product Finder: A guided, interactive product selection tool. Guided questions Customers are presented with intuitive questions that guide them through the product selection process. Request early access Smart logic Product Finder automatically adjusts based on responses, only showing relevant options. If a product configuration doesn’t support certain options, it won’t appear. Request early access Interactive experience Customers receive instant, clear recommendations, removing the guesswork from product selection Request early access See how Presto gives customers a hassle-free buying experience with HeadQ. Learn more Imagine using HeadQ for your service business. See how occupational healthcare provider Tasma was able to easily sell services online. Learn more --- ### Pricing > Get started with HeadQ. Learn about the pricing and packages. You can get started today with our FREE (yes, forever free) package. - Published: 2024-05-23 - Modified: 2025-05-07 - URL: https://headq.io/pricing/ We’re on a mission to help every company sell online That’s why we have a plan that fits your needs — and budget. You can get started today with our FREE (yes, forever free) package. When you’re ready to scale your digital sales activities, you can access more powerful features and upgrade to a paid plan. Pay UpfrontCommit Annually Pay monthlyCommit Monthly Free Evaluate and get started for free 100 Active products 10 orders or RFQs / month One checkout process (Checkout or RFQ) 1 CPQ 1 seat HeadQ Branding Get Started Free Lite For small businesses selling in one market with simple needs. Free tools with increased limitsAND... 3 CPQs 1 seat 1 Product Finder 10 Active Discount Coupons * required one-time onboarding fee 495€ Buy Now Request a 14 day free trial Growth Scale across languages and markets with powerful sales tools Everything in Lite and removed limits Unlimited CPQ Universal Cart 3 seats Custom Checkout Fields Multi-language support (3) Upload Attachments Multi-store Calendar (3) * required one-time onboarding fee 800€ Buy Now Request a 14 day free trial Enterprise Go international, sell smarter, and give customers the premium experience they demand. Everything in Growth and... Unlimited CPQ 10 seats Custom checkout steps Multi-language support (10) Headless Calendar (max. 50) * required one-time onboarding fee 1980€ Talk to sales Get Started Free Buy Now Request a 14 day free trial Buy Now Request a 14 day free trial Talk to sales Free Evaluate and get started for free... --- ### Privacy Policy - Published: 2024-03-21 - Modified: 2024-04-08 - URL: https://headq.io/privacy-policy/ HeadQ (MVP Digital Oy) PRIVACY POLICY Updated 21. 3. 2024 General Every person values his or her privacy. That is why we are also committed to protect the privacy of our customers, users of our services, employees and partners. However, as we offer digital services platforms, we could not do business without processing some amount of personal data. Personal data is any data relating to an identified or identifiable person. Name, email address and a portrait photo are a few examples.   This privacy policy describes how we collect and process personal data relating especially to our customers (including potential customers) and users. We may make changes to it due to changes in our business or in applicable laws. By offering our digital services platform, we may also be considered to be in the role of a data processor to our customers. For instance, our customers are usually data controllers regarding such personal data they enter into and manage in our service (if any). The data processing principles regarding this are described in our customers’ privacy policies and in the contracts we conclude with our customers. Controller The data controller relating to processing of personal data pursuant to this privacy statement is (hereinafter also “HeadQ”, “us” or “we”): MVP Digital OyBusiness ID: 3267191-7Malmin raitti 17 C00700 HELSINKIFINLANDwww. headq. io You can use the above details also for contacting us in privacy matters or contact Mikko Seppä, email: mikko@headq. io HeadQ as a data processor By offering the HeadQ platform, we... --- ### Visual CPQ for Manufacturers - Published: 2023-12-22 - Modified: 2024-02-12 - URL: https://headq.io/visual-cpq/ DIGITAL COMMERCE FOR MANUFACTURERSVisual Configurator for complex B2B products Turn your website into a sales channel with Visual CPQ. Let customers configure the product they want, calculate price estimate and request a quote or even buy directly. Get Started Watch a video Easy To Use No coding skills required Get Started Free https://headq. io/wp-content/uploads/2024/01/headq-visual-cpq. mp4 Welcome to the new world of B2B sales The Old Way Never ending email threads or calls. Customers asking back and forth for different setups, packages, and pricing. 
It’s a poor buying experience and an inefficient selling process. The New Way Let your customers build exactly what they want, at their own pace, when they want. Never drop a sales opportunity again. Make buing complex products easy with Visual CPQ Let your customers configure their own solution simply and at their own pace. No more back-and-forth calls and emails with customers for days. Get Started Embed visual product configurator on any page you want. No coding or software installation required. Sell highly configurable products and make it easy for your customers to request a quote or even buy. Respond to RFQs in no time and improve closing rate with our built in quotes feature. Add multiple products to your configurator and improve your customer's average order value instantly. Make sure no customer is left behind. Turn abandoned configurators into warm leads for your sales reps. https://youtu. be/1Z40l4yWkug See Visual CPQ in action See how easy it is to create and edit visual CPQ and add... --- ### Build simply - Published: 2023-11-03 - Modified: 2023-11-07 - URL: https://headq.io/build-simply/ Build simply No coding or design skills required. Add ecommerce to your existing website You don’t need another website for ecommerce! Start selling on your existing website, with minimal effort. Make it look & feel Yours Our magic tool automatically picks styles from your website, saving you time! If you want to tweak how it looks, you can do it when you want! One app, many ways to sell Why limit yourself to the traditional ecommerce, when it might not be the right way for you. You can sell multiple ways with HeadQ. Selling complex products? HeadQ makes it easy We believe selling complex products can be made easy. Every buyer deserves a good buying experience. With HeadQ you turn even more complex products easy to buy. Sync the data you need to your ERP Every single piece of data our store collects can be accessed through our APIs. Connect HeadQ with your ERP to sync all the critical information --- ### Sell anything with HeadQ - Published: 2023-10-31 - Modified: 2023-11-03 - URL: https://headq.io/sell-anything/ Sell anything with HeadQ Sell physical products, no matter how complex With HeadQ you can sell all kinds of physical products, from forklifts to shipping containers, and from fire extinguishers to drafting tables and everything in between. Increase average order value with add-ons and options Easiest way to serve your customers better is to offer them all the products and services they might need. Do that easily and let your customers select what they need. Sell services, even subscription based With HeadQ you can sell your services. Offer monthly retainers? Not a problem, you can sell subscription with HeadQ. Inventory, managed. Manage your inventory with HeadQ or sync your inventory from ERP to HeadQ to make sure you’re always up to date with the products your selling. Sell digital downloads Have a digital asset that you’d like to sell? No probs! You can sell digital downloads with HeadQ. Our ”Product links” feature makes it possible to attach any link to product. When customer purchases the product they will receive the link in the order confirmation email and in the Thank you -page. Let your customers book a time at the checkout Making purchase a great experience is a good start. But making it easy for your customers to book the service appointment at the checkout is even better. You can integrate HeadQ to your ERP to fetch the free times from your service teams calendar --- ### HeadQ Terms of Service - Published: 2023-09-05 - Modified: 2025-01-21 - URL: https://headq.io/terms-of-service/ Last updated: January 21, 2025 Visit regularly the webpage headq. io for any updates to these terms and conditions. 1. Applicability 1. 1 These terms of use are applied for sale, use and provision of any software, content or information MVP Digital Oy (“HeadQ”) offers through the internet or as a mobile application (“service”) to a customer who concludes an agreement with HeadQ for the use of the service. In these terms, “customer” can refer either to the company or legal entity concluding the agreement, or to any of its users who have a right to use the service based on the agreement concluded by the company or legal entity. The service is targeted to businesses or other legal entities or organizations, not to consumers. By using the service the customer concludes a user agreement with HeadQ that is governed by these terms and conditions and the HeadQ data processing agreement, which the customer undertakes to comply with. The details of the subscription term, plan, features and fees valid at any given time can be found from the service by logging into the user account. 1. 2 These terms may be updated by HeadQ from time to time. Updated terms are published on this page and customers with an active subscription or account are informed of the changed terms and conditions by in-app notification or by email. 2. Service provider and contact details MVP Digital OyBusiness ID: 3267191-7VAT ID: FI32671917Malmin raitti 17 C00700 HelsinkiFINLANDwww. HeadQ. io 3. Description of the... --- ### HeadQ Acceptable Use Policy - Published: 2023-09-05 - Modified: 2023-09-05 - URL: https://headq.io/acceptable-use-policy/ Last updated: May 19, 2023 HeadQ is an ecommerce platform that provides merchants with the possibility to set up an online channel for selling their products and services. This Acceptable Use Policy applies when a merchant uses the HeadQ platform for selling products and services, and describes the practices that are prohibited in connection with the use of the platform. This policy exists to ensure that the use of HeadQ platform is at all times in compliance with laws, regulations and good business practice. This policy also reflects the values according to which HeadQ operates. A merchant using the HeadQ platform agrees to use the platform in compliance with this policy. In addition to this policy, a merchant's use of the HeadQ platform is governed by the HeadQ Terms of Service in force from time to time, available at: https://headq. io/terms-of-service/. In the event of a conflict between this policy and the Terms of Service, this policy will take precedence, but only to the extent required to resolve such conflict. This policy may be updated by HeadQ from time to time. Updated policy is published on this page and customers with an active subscription or account are informed of the changed policy by in-app notification or by email. 1. Prohibited business activities The prohibited business activities include without limitation the following: Illegal sales activities Sale of items and distribution of technology restricted or limited by laws, regulations and trade sanctions Hateful, discriminating, defaming and disturbing content Adult content and services... --- ### Commerce Suite for HubSpot > Start generating direct sales from your HubSpot website today. Take orders, request quotes, and intl. payments from one digital sales platform. - Published: 2023-09-05 - Modified: 2024-12-04 - URL: https://headq.io/commerce-suite-for-hubspot/ Turn your HubSpot website into a digital sales channel Start generating direct sales from your HubSpot website today. Take orders, request quotes, and accept international payments from one simple, easy-to-use digital sales platform. Get started wherever you are in the world. No transaction fees. Get started free Sell the way you want How you can use HeadQ to grow sales Checkout and payments Replace manual order entry with a B2B shopping cart. No more manual order intaking with email or phones. Make any product shoppable. Collect payments at checkout with the world’s leading payment infrastructure, Stripe. Quote Cart Everyone knows how a shopping cart works. Bring the same buying experience to your B2B website without needing to reveal your pricing. Visual Product Configurators Make it easy for your customers to configure their own solution and calculate the exact price. Don’t want to show your prices? That’s ok, let your customers configure what they want and request a quote. Get started free Sell anything with HeadQ Get started free Sell the way you want. HeadQ provides a suite of commerce tools that match the way you sell so you can increase the speed and efficiency of your go-to-market sales motion. Integrates with Stripe. Collect payments at checkout with the world’s leading payment infrastructure, Stripe. Accept all major credit cards globally. No transaction fee. Your profit is your profit. We don’t charge any transaction fee so you’ll know exactly how much you’ll pay each month. Integration launched! HeadQ Commerce Suite for HubSpot... --- ### Checkout > Replace manual order entry with a B2B shopping cart. No more manual order intaking with email or phone. Make any product page shoppable. - Published: 2023-09-04 - Modified: 2023-09-14 - URL: https://headq.io/checkout/ Start selling directly through your website Replace manual order entry with a B2B shopping cart. No more manual order intaking with email or phone. Make any product page shoppable. Get started free Welcome to the new world of B2B sales The Old Way Long forms that don’t provide any buyer value,
frustrate sales reps, and go into the CRM black hole. The New Way A fast and frictionless way for customers to immediately buy B2B products and services. B2B shopping just got a whole lot easier Make any product page shoppable Your customers want to self-serve whenever, wherever they want. Let them shop and place orders online and stop wasting time on manual order taking by email or phone. Get started free Add an online store to your existing website. No coding or software installation required. Sell any product online, even complex and customisable ones. Different prices for different customers? No worries, handle custom prices with HeadQ. Supports multiple languages and currencies. Global payments, powered by Stripe. https://www. youtube. com/watch? v=_kXQyjVMWv8 How to add checkout to your website See how quick and easy it is to add HeadQ to your website in just a few minutes. --- ### Product releases and update > Here you can find the latest information of the product releases and updates on HeadQ. - Published: 2023-08-31 - Modified: 2025-04-25 - URL: https://headq.io/releases-and-updates/ Product releases and update Here you can find the latest information of the product releases and updates on HeadQ. We update the page as we go on, so you’ll find the most up-to-date information here. Product releases and updates 12. 4. 2025: Pricebooks & Multicurrency One of the biggest changes so far is now live. With Pricebooks you can set country / region specific prices in several currencies. Pricebooks makes it possible to set customer or dealer specific pricing.    11. 3. 2025: Improvements to CPQ Image carousel fixes + bunch of improvements on mobile experience. 26. 2. 2025: Multi-product block improvements + Custom Design CPQ blocks With new multi-product block you can list multiple products in smaller space and offer quicker ordering process. Custom design help you to visualize the CPQ blocks and slides to match your page design! 30. 1. 2025: CPQ Improvements We are rolling out a huge bunch of improvements to product configurators. Improved Single-Page Configurator: Improved visualization options Cart: Now you can show cart next to single-page configurator Price-block improvements: Soon you can show price breakdown in the Price block Next proposed action: Alternative CTA: Add alternative CTA next to  New Standard Block, Multi-Product Configuration: Configure multiple products within one block.   We are rolling out these improvements to closed beta -users in the beginning of February. Please reach out to us if you wish to try some before! 28. 11. 2024: Product Finder (closed beta)We have rolled out a closed beta version of our... --- ### Home > HeadQ Digital Commerce. Sell products, services and subscriptions through our easy-to-use platform. HeadQ makes B2B eCommerce easy. - Published: 2023-08-18 - Modified: 2024-04-19 - URL: https://headq.io/ Finally, there’s a way to sell your complex B2B products online. HeadQ gives your customers a frictionless buying experience as they configure their product, get a quote, and check out right from your website. Get started free Trusted by Companies like Because eCommerce platforms can’t handle your complex products, you’re stuck selling the outdated way. Customers have to look through complicated charts and tables on your site to determine what they need. Buyers have only one option to see pricing: reach out to sales reps and wait for a quote. Your sales team’s time is wasted taking orders — and it’s not how customers want to buy. HeadQ creates a self-serve buying process designed for your complex products. Let customers configure the product they need. HeadQ’s Visual Product Configurator turns your static spec sheet into an interactive experience without the need for a salesperson. Learn more Choose how your customers get pricing info for each product. HeadQ’s offers pricing variations per product, so you can control whether customers:Use a quote cart to request pricingFill out a lead form to get pricingConfigure their product and get a price estimateSee the exact price and purchase Learn more Allow customers to check out through your website. HeadQ’s online payment module offers multiple self-service options for customers to purchase, including: Credit cardsPDF invoicePayment info to your invoicing system Learn more See how Presto gives customers a hassle-free buying experience with HeadQ. Learn more Imagine using HeadQ for your service business. See how occupational healthcare... --- ### Quote cart > Generate branded quotes, receive RFQs, collect e-signatures, and accept payments with HeadQ's quoting tool. - Published: 2023-06-14 - Modified: 2023-09-06 - URL: https://headq.io/quote-cart/ The easiest way to request a quote Everyone knows how a shopping cart works. Bring the same buying experience to your B2B website without needing to reveal your pricing. Get started free Welcome to the new world of B2B sales The Old Way You spend hours going back and forth over email (or worse, phone) with customers, which means lost time and sales. The New Way Let customers add products to a quote cart so they can request a quote. Receive an automated quote to review and send back to your prospect. It’s faster and less painful for everyone. A better buying *and* selling experience starts here Custom quotes. Faster. Your customers shouldn’t have to book a meeting to find out pricing. Let customers add products to their quote list, then automate your quoting process with HeadQ. Get started free Add Quote Cart to your existing website instantly. . No coding or software installation required. Sell any product online, even complex and customisable ones. Respond to RFQs in no time and improve closing rate with our built in quotes feature. The same familiar buying experience that your customers are used to. Now for B2B. You decide how much pricing transparency you want to give. https://www. youtube. com/watch? v=ZMA5Q7OWswQ Finally, a fast way to get a B2B quote See how you can speed up the sales process and deliver automated quotes to your prospects. --- ### Payments > Collect payments at checkout with the world’s leading payment infrastructure, Stripe. Accept all major credit cards globally. - Published: 2023-06-14 - Modified: 2023-09-06 - URL: https://headq.io/payments/ Start accepting international payments on your website Collect payments at checkout with the world’s leading payment infrastructure, Stripe. Accept all major credit cards globally. Get started free Welcome to the new world of B2B sales The Old Way Long. Slow. Complex. And you essentially become a banker. The New Way Collect payments without stress on world’s leading payment infrastructure, Stripe. Accept all major credit cards + some local! B2B payments, powered by Stripe Get paid. Let your customers directly checkout on your B2B site. By integrating Stripe to HeadQ you can turn Ecommerce into Bcommerce. Get started free Achieve PCI-DSS compliance with Stripe Elements hosted input fields. Benefit from Stripe Elements, which helps your users input their payment information quickly and correctly at checkout. Accept all major debit and credit cards (e. g Visa, Mastercard, American Express, Diners, Discover). Better detect and prevent fraud with the help of Stripe Radar and 3D Secure. Optimized for mobile and fast checkout. https://www. youtube. com/watch? v=XHOmBV4js_E Start accepting payments on your B2B website Online sales shouldn’t be just for sunglasses and sweatpants. See how you can start selling complex and configurable B2B products directly online. --- ### Product configurator > Let your customer configure price for your product, service or subscription with HeadQ Price Configurator. - Published: 2023-06-13 - Modified: 2023-09-06 - URL: https://headq.io/product-configurator/ Custom product configuration minus the pain Make it easy for your customers to configure their own solution and calculate the exact price. Don’t want to show your prices? That’s ok, let your customers configure what they want and request a quote. Get started free Welcome to the new world of B2B sales The Old Way Never ending email threads. Customers asking back and forth for different setups, packages, and pricing. 
It’s a poor buying experience and an inefficient selling process. The New Way Let your customers build exactly what they want, at their own pace, when they want. Never drop a sales opportunity again. You can’t buy if you don’t know the cost Turn your website visitors into hot sales opportunities Let your customers configure their own solution simply and at their own pace. No more back-and-forth calls and emails with customers for days. Get started free Embed product price configurator on any page you want. No coding or software installation required. Sell highly configurable products and make it easy for your customers to get a price. Respond to RFQs in no time and improve closing rate with our built in quotes feature. It’s not just for new biz. Let your existing customers upsell by themselves. Make sure no customer is left behind. Turn abandoned configurators into warm leads for your sales reps. https://www. youtube. com/watch? v=cRkDKr7Xhcc See product configurators in action See how adding product price configurators to your website can deliver a much better buying experience and speed... --- ### Blog - Published: 2023-06-13 - Modified: 2023-06-19 - URL: https://headq.io/blog/ PlusCart blog --- --- ## Posts ### From 30-email threads to a €4.3 million pipeline: the quiet revolution at CTN > Discover how CTN turned 30-email sales threads into a €4.3M pipeline by giving buyers pricing power—using HeadQ’s quote cart to modernize B2B sales in a complex, global market. - Published: 2025-04-24 - Modified: 2025-04-24 - URL: https://headq.io/from-30-email-threads-to-a-e4-3-million-pipeline-the-quiet-revolution-at-ctn/ - Categories: News CTN makes the kind of recovery tech you see in training centres and high-end clinics—cryotherapy cabins, muscle-stim devices, red-light rigs. They ship to more than fifty countries, so every buying journey crosses time zones, currencies and a mountain of configuration choices. Until recently, those journeys also crossed an ocean of email.   Janet Martins, CTN’s marketing lead, counted “30 back-and-forth messages for a single order” before everyone was finally on the same page.   Something had to give. After redesigning the website, the team realised the real bottleneck wasn’t the look-and-feel—it was the lack of self-service. “We felt something was still missing that would make our customers’ lives easier,” Martins remembers.   A radical idea in a conservative market In health-tech equipment, the unwritten rule is “Call us for pricing. ” CTN decided to flip that script. By embedding HeadQ’s quote cart behind a simple Request a quote button, they let visitors explore every option and see transparent pricing without waiting for a rep. The roll-out took two clicks and plugged straight into HubSpot. Suddenly, midnight-shoppers in Sydney could build a six-figure quote while the Helsinki office slept.   What happened next → The experiment didn’t just work—it rewired the entire demand funnel → 66 fully-configured quote requests landed in the first five months → Each request averaged 66 351€ → Pipeline generated: 4 379 200€ The traditional contact form? It’s gathering dust. “The quotes now come almost exclusively through the HeadQ tool,” Martins says.   Why buyers (and sales)... --- ### No-Code Product Configurator: Launch Without Devs. Sell Smarter. - Published: 2025-04-10 - Modified: 2025-04-22 - URL: https://headq.io/no-code-product-configurator-cpq/ - Categories: News What You Actually Came Here For You sell physical products. You want to let buyers configure them online, with real options and pricing. And you don’t want to build it from scratch. Here’s how you can do it→ without code→ without developers→ with a working version live in minutes. Not weeks. Not quarters. Not hours. Minutes. Try It Yourself – HeadQ Visual Product Configurator in Action Before we dive deeper, see for yourself! LIVE DEMO: Tap the image below or Live Demo: headq. io/demo This is what a no-code product configurator looks like. Fully visual. Real pricing logic. Works out of the box. No need to talk to the sales people just to get a basic understanding of a product, it's options and the costs. Just click, explore, and imagine this on your site. What Makes a No-Code Configurator Actually Work? Not all "no-code" tools deliver. Some promise the moon but leave you buried in setup screens and support tickets. Here’s what actually matters if you're serious about letting customers configure and buy (or request a quote for) your products online: Built for non-tech users: You shouldn’t need a developer to change a button or add a new option. Sales and marketing teams should be able to own it. Visual configuration: Buyers should see exactly what they're getting. If your product changes with the selection, the UI should too. Handles real logic: Your pricing and product rules aren't optional. They’re the heart of how you sell. A good tool needs... --- ### The IKEA Effect with Product Configurators: A B2B Game-Changer 🚀 > Discover how the IKEA effect transforms B2B product configuration, empowering end users to leverage their expertise in creating perfect-fit solutions. Real examples & research - Published: 2025-02-12 - Modified: 2025-04-22 - URL: https://headq.io/the-ikea-effect-with-product-configurators-a-b2b-game-changer/ - Categories: News The Discovery That Changed How We Think About Value  Rather listen than read? This blog article is available on audio as well. In a brightly lit Harvard laboratory in 2009, three researchers were puzzling over a curious human behavior they had observed.   Michael Norton, Daniel Mochon, and Dan Ariely had noticed that people seemed to form unusually strong attachments to things they had built themselves, even when the results were far from perfect.   This observation led them to conduct a series of groundbreaking experiments that would eventually reveal a fundamental truth about human psychology. Their initial experiments were deceptively simple. They asked participants to build IKEA boxes and create origami figures, then measured how much these people valued their creations.   The results were striking: participants consistently valued their own creations higher than identical items built by experts. They had discovered what would become known as the IKEA effect – our tendency to place higher value on things we help create. But here's where it gets fascinating for the B2B world: As their research progressed, they uncovered something even more intriguing. The effect wasn't limited to physical construction. It appeared whenever people successfully completed a task that required their input and expertise. This discovery would prove to have profound implications for the business world, particularly in B2B relationships. Beyond DIY Furniture: The B2B Evolution  Here's where it gets really interesting for us tech folks: This isn't just about wobbly furniture and origamis. In the B2B world, this effect... --- ### Building a Tesla-Inspired Visual Product Configurator (CPQ) for B2B > Build a Tesla-inspired B2B configurator to boost digital sales, capture leads, and sell complex products with HeadQ’s smart RFQ and pricing tools. - Published: 2025-02-07 - Modified: 2025-04-22 - URL: https://headq.io/building-a-tesla-inspired-visual-product-configurator-cpq-for-b2b/ - Categories: News Tesla has taken the automotive industry by storm, not only with its vehicles but also with its groundbreaking digital-first sales strategy. Regardless of what you think about their CEO or the cars themselves, one thing is certain: Tesla’s sales process sets a new standard. From allowing buyers to configure their dream cars online to delivering an experience that exceeds customer expectations, Tesla’s approach has redefined how we think about buying complex products. But here’s the exciting part: this isn’t just limited to cars. You can now bring Tesla’s innovative approach to other industries, including B2B sectors like manufacturing, where products are far more complex. In this blog, we’ll show you how to build a Tesla-inspired product configurator tailored for B2B, using HeadQ’s tools and a telehandler as our example. Tesla’s Digital-First Sales Model: Why It’s Revolutionary Before diving into the “how,” let’s talk about the “why. ” Tesla’s digital-first approach works because it aligns perfectly with modern buyers’ expectations. Here’s what they’ve nailed: Self-Service First: Buyers can configure their car online without ever stepping into a showroom. It’s all about putting the customer in control. Visual Experience: Every customization option is reflected visually, helping buyers see exactly what they’re getting. Transparency: Pricing updates dynamically as options are added, giving buyers a clear understanding of costs. Streamlined Process: The entire process, from configuration to purchase, is seamless and intuitive. This model creates a better buying experience, builds trust, and reduces friction. And guess what? These principles aren’t just for cars. They... --- ### Product Configurators: Should You Build or Buy? - Published: 2024-12-16 - Modified: 2025-04-22 - URL: https://headq.io/product-configurators-should-you-build-or-buy/ - Categories: News Let's face it – if you're reading this, you're probably torn between building your own product configurator and buying one off the shelf. I get it. With tens of thousands of dollars and months of development time potentially at stake, it's a decision that can shape your company's future. The Siren Song of Building Your Own Picture this: Your team sitting around a whiteboard, designing the perfect configurator. Every button exactly where you want it. Every feature tailored to your exact needs. Pretty tempting, isn't it? When you build your own configurator, you're the master of your domain. Want that quirky feature that perfectly matches your unique manufacturing process? Done. Need a specific workflow that mirrors your sales team's approach? You got it. It's your baby, and you can raise it exactly how you want. But here's where things get interesting (and by interesting, I mean potentially painful). Remember that time you decided to build your own house instead of buying one? No? Well, there's probably a good reason for that. Building a configurator is a bit like that – except instead of dealing with contractors and building permits, you're looking at developers, QA teams, and integration specialists. And just like that dream house project, things tend to get... expensive. The Real Cost of DIY Let me paint you a picture I've seen too many times: Month 1: "We'll have this up and running in no time! "Month 6: "Well, we didn't expect these integration issues... "Month 12: "Wait, what... --- ### The $1M Question: Is Your Product Too Complex to Sell Online? > Struggling to sell complex products online? Learn how visual CPQ tools can simplify B2B eCommerce, boost sales, and make buying a better experience for your customers - Published: 2024-10-09 - Modified: 2025-04-22 - URL: https://headq.io/the-1m-question-is-your-product-too-complex-to-sell-online/ - Categories: News Introduction: The Complexity Conundrum When it comes to B2B eCommerce, many businesses hesitate to put their complex products online. And it's understandable—traditional eCommerce tools were designed for selling sweatpants, not 60-ton excavators. They focus on simplicity, which leaves manufacturers of high-value, configurable products struggling to make it work. Let’s face it, no one is buying an excavator with a credit card. The belief that complex products are "too difficult" to sell online is outdated. It's rooted in the idea that selling anything beyond a standard, off-the-shelf product requires lots of personal contact, long explanations, and custom quotes. That made sense for a long time, but things have changed. Now, tools are emerging that combine the convenience of traditional eCommerce with advanced product configuration capabilities (visual CPQ). Imagine letting your customers configure the product they need, whenever they need it, and proceed with confidence. That’s where the magic happens. In this article, we'll dive into how you can make even the most intricate products accessible through an online experience. We'll explore why traditional eCommerce models fall short for complex sales and how modern tools like visual CPQ are changing the game. We’ll also take a look at companies like Tesla and what B2B manufacturers can learn from their approach to make the buying experience better. Traditional eCommerce Falls Short The pain points of selling complex products are real. Traditional eCommerce platforms were built for speed and simplicity. If you're buying a pair of shoes or a kitchen appliance, these platforms are... --- ### B2B Ecommerce Makes Your Sales Reps More Effective - Published: 2024-06-13 - Modified: 2025-04-22 - URL: https://headq.io/b2b-ecommerce-makes-your-sales-reps-more-effective/ - Categories: News TL;DR Integrating B2B ecommerce into your sales strategy is not just about keeping up with the times—it’s about enhancing the efficiency of your sales reps and improving the overall customer experience.   By allowing customers to self-serve, focusing sales efforts on high-value deals, and leveraging the power of product configurators to identify high-intent leads, businesses can drive better results and achieve sustainable growth.   Additionally, the enhanced marketing capabilities provided by ecommerce platforms further amplify these benefits, making B2B ecommerce a vital tool for modern sales strategies. One of the most pleasant things B2B companies encounter when introducing B2B eCommerce is that their sales reps often become much more effective in their daily work. Depending on how you sell your products online, the efficiency boost you get from your digital sales initiative might even turn out to be a game changer for your sales organization. In this blog post, I’m going to walk you through how B2B ecommerce makes your sales reps more effective. Eliminate Wasted Efforts on Unqualified Leads Sales reps often spend a considerable amount of time chasing leads that will never convert into customers. Whether it’s due to a mismatch in budget, product fit, or other factors, these unqualified leads drain valuable resources.   Today’s B2B buyers are more independent than ever. They prefer to conduct their own research and gather all the necessary information before making a purchase decision. A robust B2B ecommerce platform empowers these customers by providing a wealth of information at their fingertips.... --- ### How to Sell Online Without Publishing Your Prices > Discover how to sell your products online without disclosing prices. Learn about Quote Cart and product configurators to enhance your B2B sales strategy. - Published: 2024-06-07 - Modified: 2025-04-22 - URL: https://headq.io/how-to-sell-online-without-publishing-your-prices/ - Categories: News Selling products and services online is a no-brainer for many companies. As buyers increasingly prefer self-service channels, this shift offers manufacturers and other product companies significant competitive advantages. But there’s always a but. “I want to sell my products on my website, and my customers prefer self-service, BUT I’m uncomfortable sharing our prices online. ” Fortunately, there are plenty of ways to sell your products online without needing to disclose prices publicly. In this post, we're going to walk through two great alternatives. Quote Cart Everyone knows how a shopping cart works. With a Quote Cart, you can offer the same buying experience to your B2B website without revealing your pricing. A Quote Cart is a B2B sales tool that integrates seamlessly with your website. It allows customers to add products to their quote cart and request a quote once they have selected everything they need. Did you know? With HeadQ. io, you get Quote cart to you website, for free! Two Awesome Benefits of Quote Cart: Easy Integration: The quote cart can be added to your existing website without coding or software installation. It's designed to sell any product online, including those that are complex and customizable. Automated Quote Generation: Customers can add products to the quote cart just like in a regular e-commerce setting. However, instead of proceeding to checkout, they request a quote for the items selected. Most manufacturers already present their products on their websites, so adding a Quote cart takes just few minutes of work!... --- ### Visual CPQ for manufacturers - 3 Powerful Ways to Use Product Configurators to Skyrocket Your Sales - Published: 2024-05-24 - Modified: 2025-04-22 - URL: https://headq.io/visual-cpq-for-manufacturing-companies/ - Categories: News What is a Visual CPQ (Visual Product Configurator) Visual CPQ (Visual product configurators) are a game-changer for manufacturers and companies selling complex products. These nifty digital tools let your customers customize products right on your website. Whether you're selling forklifts, telehandlers, PVC warehouses, or pumps, a visual lproduct configurator can make your life much easier. What exactly does Visual CPQ do? Visual CPQ (Configure, Price, Quote) software enables customers to easily configure and customize products online through an intuitive visual interface, offering a seamless self-service buying experience. By allowing customers to personalize their selections and immediately see the impact on pricing, it empowers them to make informed decisions and complete purchases with confidence. For companies, visual CPQ enhances sales by automating product configurations and pricing, reducing errors, and speeding up the sales process, ultimately leading to higher conversion rates and increased customer satisfaction. Why should you care? For starters, it makes your customers happy. They get a tailored shopping experience that’s super easy and interactive. Plus, it frees up your sales team to focus on the big stuff, not just answering the same old questions about product options. Why Visual CPQ software is a Must-Have for Manufacturers and Companies Selling Complex Products and Services Alright, let’s dive into why visual product CPQ software are such a big deal. 1. They Offer a Better Buying Experience This is a huge one. Today’s customers want self-service and transparency. They don’t want to be forced to talk to a sales rep just to... --- ### Maximizing Lead Generation for a Manufacturing Company: Forms, Chatbots, or Product Configurators? > Forms, chatbots or visual product configurators - Which one is the right tool for your lead generations needs? In this post we explore benefits of the three. - Published: 2024-05-23 - Modified: 2025-04-22 - URL: https://headq.io/maximizing-lead-generation-for-a-manufacturing-company-forms-chatbots-or-product-configurators/ - Categories: News Manufacturing company websites often resemble brochures rather than dynamic sales channels. To drive actual sales, you need to treat your website as a sales channel, not just a static brochure. The consumerization of B2B sales has put significant pressure on companies to enhance their digital sales strategies. To survive and thrive in this evolving landscape, it’s crucial to integrate interactive buying tools that engage potential customers and guide them seamlessly through the purchasing journey. In this post, we explore three popular options: forms, chatbots, and product configurators, to determine which one can best boost your lead generation efforts. Contact sales -forms: what you find from every website Most companies use simple contact forms next to their products. While it lets customers do what it says, contact sales, it’s not really what your customers want at that point. These forms typically have low conversion rates, often below 0. 5%. The primary reason is that forms require a significant commitment from the user without offering immediate value in return. Users are often hesitant to fill out forms, especially when they perceive it as a barrier to obtaining information. Nobody wants to spend a lot of time just to figure out very basic pricing information or to be sold to.   The Promise and Pitfalls of Chatbots Chatbots, especially those powered by artificial intelligence, have gained popularity for their ability to provide instant customer service. However, they often fall short in sales context. This is because many chatbots lack integration with product data,... --- ### What is a Product Configurator? > Guide to product configurators: Definitions, benefits, types, and roles in sales and manufacturing for improved customer experiences and business efficiency. - Published: 2024-04-05 - Modified: 2025-04-22 - URL: https://headq.io/what-is-a-product-configurator/ - Categories: News In this detailed post we're exploring what is a product configurator. We're also going to talk about why companies use product configurators, what kind of product configurators there are, how product configurators improve customer experience and what are the benefits of using product configurator. So, grab a cup of coffee or tea and let's begin! 1. Introduction to Product Configurators In the traditional manufacturing industry landscape, the journey to purchase a complex, customized product was a marathon of interactions between buyers and sales representatives.   Hours would be spent in discussions, sifting through catalogs, and exploring various product options, builds, and variations to understand what was available and at what cost. This process was not only time-consuming but often left room for miscommunication, delaying the path to a finalized purchase.   Now, the digital transformation has ushered in a new era where buyers are empowered to navigate this journey on their own, thanks to the advent of product configurators. Product configurators have become the linchpin of digital sales strategies for manufacturers. They serve as the primary interface for buyers to get to know the product, exploring all possible configurations, options, and customizations without the need for direct sales interaction. This tool simplifies the complexities of customizing products by presenting options in an intuitive, accessible online format.   Buyers can now effortlessly modify features, experiment with different builds, and visualize the end product through a user-friendly digital platform. This autonomy not only streamlines the sales process but also enhances the buying... --- ### 4 Important Points for Manufacturers to Consider When Launching ECommerce - Published: 2024-04-01 - Modified: 2025-04-22 - URL: https://headq.io/4-important-points-for-manufacturers-to-consider-when-launching-ecommerce/ - Categories: News As the digital drumbeat grows louder, manufacturers find themselves at a crossroads. The question is no longer if they should embrace ecommerce, but how.   While daunting, this transition offers many opportunities for manufacturers ready to adapt and thrive in the digital age. 1. Deciding on the Online and Offline Product Mix At the heart of transitioning to ecommerce for manufacturers lies a pivotal decision: which products to sell online and which to reserve for offline transactions.   This isn't merely a black-and-white choice but rather a nuanced decision-making process that can significantly impact your business strategy. First, you should consider the online purchase feasibility of your products. Ask yourself, can customers easily buy this product online? If so, at what point in the buying process do they make that decision? It's crucial to align your expectations with reality. For instance, is a complete online payment necessary, or is initiating an order sufficient to start the sales process? Industrial products are usually not bought with a credit card but instead invoiced. The concept of RoPo (research online, purchase offline) demonstrates that virtually no product is off-limits for online sales. The key is to provide an online platform rich with detailed product information, straightforward purchasing options, and comprehensive customer support, whether through advanced AI chatbots or dedicated sales representatives.   This approach ensures that your digital storefront meets the high standards set by sectors that have long embraced ecommerce, such as consumer products and financial services. 2. Embarking on a Journey... --- ### Ecommerce For Manufacturers - Definitive Guide (2024) > Ecommerce represents a significant opportunity for B2B manufacturing companies companies to serve their customers and sell in entirely new ways. - Published: 2024-03-25 - Modified: 2025-04-22 - URL: https://headq.io/ecommerce-for-manufacturers-definitive-guide-2024/ - Categories: News - Tags: ecommerce for manufacturing Introduction: Why Should Manufacturing B2B Companies Be Interested in E-commerce? E-commerce represents a significant opportunity for manufacturing B2B companies to serve their customers and sell in entirely new ways. However, the traditional approach to e-commerce, familiar from consumer retail, can be perilous for B2B companies. E-commerce in the B2B sector should not be thought of merely as an event leading to a transaction or payment. Buyers can do much more online: learn about a product, configure it, and obtain a price or price estimate. It might be helpful to think of it not as e-commerce but as digital sales. For simplicity, this guide uses these terms interchangeably. Consumer retail online has been commonplace for a decade, shaping B2B buyers' expectations as well: they want the same ease of transaction, with everything available for purchase online. Gartner Sales Survey found that 83% of B2B buyers prefer ordering or paying through digital commerce. Previously, a website augmented a salesperson; now, a salesperson augments the website. The emphasis varies in different situations, but both are still needed. Online sales complement traditional sales channels, enabling scalable growth and new business models. This guide outlines the various ways manufacturing B2B companies can utilize the online sales channel and what to consider when investing in it. Can Configurable Products Be Sold Online? Online sales of spare parts is already familiar to many manufacturing companies. However, selling their core products, whether that is a skid-steer loader or a roller mills, presents more challenges. “No one buys these... --- ### How to sell complex B2B products online? - Published: 2024-03-11 - Modified: 2025-04-22 - URL: https://headq.io/how-to-sell-complex-b2b-products-online/ - Categories: News Consumerization of B2B buying has made every single manufacturing company, service company and every other industry think again about how they serve their customers online. Your standard traditional tactics don’t cut it anymore. Having a boring website with a brochure-like approach does not serve today’s buyers, who expect that everything can be bought online, even complex products.   Many companies have tried the traditional ecommerce approach, only to realize that these tools don’t really work for them.   Yes, these 1st generation ecommerce platforms are a perfect fit for a company selling sweatpants and sunglasses but rarely move the needle when it comes to selling complex B2B products online. In this blog post I’m going to go through the concept of buying jobs, how companies can sell complex products online, give examples of the better buying experience and  If you think you can’t sell complex products online, you’ve been told wrong If I got a penny for every time I’ve heard a potential customer saying they’ve been told that you can’t sell complex B2B products online, I would be a billionaire. Many manufacturers have told me over and over again that they feel immense pressure from their customers to provide them with self-service tools.   Just a few days ago I heard from a big manufacturing company in Nordics that their bigger customers even require that you can offer an online ordering portal for them to use to configure their products and order them easily. There’s still a bit of... --- ### Maximizing Sales Efficiency with Automatic Price Estimators - Published: 2024-01-12 - Modified: 2025-04-22 - URL: https://headq.io/maximizing-sales-efficiency-with-automatic-price-estimators/ - Categories: News - Tags: price estimator, visual cpq Discover how Automatic Price Estimators revolutionize sales and customer experience with HeadQ's CPQ tools. Enhance business efficiency and engagement. Have you ever wondered how online platforms can quickly estimate prices for products or services? The answer is automatic price estimators. These price configuration tools provide website users with an easy way to build the product they want and provide them instantly with price estimates within seconds. By entering their needs or desired configuration, they can get an immediate estimate, making informed decisions without back-and-forth communication. This saves time and money for your sales team while generating high-quality product-qualified leads. In this article, we will look at how automatic price estimators work and the steps involved in generating quick and reliable estimates.   Understanding this technology can help businesses sell more through online channel and buyers make more informed buying decisions. Understanding Automatic Price Estimators The Basics of a Price Quote Calculator A price quote calculator is a software tool on a company's website designed to provide instant, customized pricing estimates to potential customers, enhancing their buying experience.   It serves as an effective lead generation and qualification tool by collecting user data for tailored sales follow-ups. Additionally, this calculator aids in streamlining sales processes, offering market insights, and establishing a competitive edge through pricing transparency and efficiency. Why should I pay attention to this?   Enhanced Customer Experience: In today's market, B2B buyers seek instant information. A price quote calculator on your website allows potential customers to get immediate pricing estimates for your products or services. This instant access to information meets the modern buyer's expectations for speed and... --- ### How a quote cart can elevate your B2B buying process > The quote cart is the best way for most companies to start their digital sales journey. Learn more about what it is and how you can benefit. - Published: 2023-10-05 - Modified: 2025-04-22 - URL: https://headq.io/how-a-quote-cart-can-elevate-your-b2b-buying-process/ - Categories: News One of the biggest misconceptions about B2B commerce is that it should mimic exactly what we're used to as consumers. While there are some aspects you want to carry over, copying and pasting the consumer buying experience to the B2B space can lead to poor initial sales results and a bad return on investment.   For example, building a pure-play e-commerce website—where customers add products to a shopping cart and proceed to checkout—is simply not the best way for many B2B companies to start their digital sales journey. This approach often requires a heavy upfront investment without any guaranteed results, relying on untested assumptions.   So what’s the alternative? Start with a quote cart. Your company will see faster time to value with ultralight upfront costs, all while prioritizing what your customers really want.   In this guide, we outline what exactly a quote cart is, how it works, and the benefits it brings to both your customers and your business. Let’s dive in. How the quote cart works The quote cart combines the familiarity of online shopping experiences with the complex reality of B2B commerce. It’s the best of both worlds: buyers add products to their quote carts the same way they would add products to a shopping cart. But instead of checking out, they fill in the information to submit a request for quote (RFQ). In other words, you replace "add to cart" with "request a quote" With HeadQ’s quote cart, you can keep tabs on all your... --- ### Online B2B Order Systems: Boost Your Sales Efficiency > Revamp B2B sales with online ordering systems. Learn types, real-world examples, and their crucial role in modern commerce. - Published: 2023-09-27 - Modified: 2025-04-22 - URL: https://headq.io/online-b2b-ordering-systems-boost-your-sales-efficiency/ - Categories: News The Evolution of B2B Sales The dynamics of B2B sales have undergone a seismic shift in recent years. Gone are the days of exclusive reliance on sales representatives for transactions. Today, 83% of B2B buyers prefer to complete purchases online, without ever engaging with a salesperson. This shift is not merely a trend; it's a fundamental change in how businesses buy and sell. As B2B companies move towards self-service sales, it's imperative to understand the driving forces behind this evolution. The reasons include a desire for efficiency, accessibility, and data-driven decision making. Online ordering systems perfectly align with these demands, making them a cornerstone of modern B2B commerce. Why Online Order Systems Matter for B2B Companies In the ever-evolving realm of B2B commerce, online ordering systems have emerged as a game-changer. Whether you're a seasoned industry giant or a burgeoning startup, these systems offer undeniable advantages. They empower businesses to streamline their operations, serve customers more efficiently, and tap into a global market 24/7. As B2B decision-makers increasingly prefer self-service options, online ordering systems become essential for maintaining a competitive edge. They reduce the complexities of traditional ordering processes, making transactions quicker and more accurate. In a world where speed and precision matter, adopting these systems isn't just an option; it's a strategic necessity. What Are Online Ordering Systems? Before we delve deeper into the benefits, let's clarify what online ordering systems encompass. These systems come in various forms, ranging from simple B2B shopping cart + checkout on your public... --- ### A Beginner's Guide to Embedded Shopping Carts: Sell Effortlessly on Your Website > Discover the power of an embedded shopping cart for your B2B business. Learn what an embedded shopping cart is, how it works, and how you can get started for free with HeadQ's digital commerce software - Published: 2023-09-25 - Modified: 2025-04-22 - URL: https://headq.io/embedded-shopping-cart-a-beginners-guide/ - Categories: News Introduction: Unveiling the Magic of Embedded Shopping Carts If you're running a B2B business and looking for an easy way to boost your online sales, you've come to the right place. In today's digital age, having an online presence is crucial, and nothing facilitates online selling quite like an embedded shopping cart. But what exactly is an embedded shopping cart, and how can it transform your website into a revenue-generating machine? Buckle up as we take you on a journey through the world of new digital sales tools. 1. What is an Embedded Shopping Cart? Imagine having a store right inside your website—a seamless shopping experience where customers can browse, select products, and make purchases without ever leaving your site. That's the magic of an embedded shopping cart. In more technical terms, an embedded shopping cart, also known as embedded checkout or embedded commerce, is the integration of e-commerce features directly into your existing platform or website. It's like transforming your website into a virtual store, allowing customers to add items to their cart and complete transactions without being redirected to another website. This smart integration not only saves businesses time and money but also turns their website into a powerful sales channel. In simple words, you're giving your customers a one-stop-shop experience without any detours. They can shop, add items to their cart, and make purchases seamlessly, all while staying on your website. This not only enhances convenience but also reduces friction, creating a smooth and cohesive user experience.... --- ### How to sell online: 3 strategies for B2B companies - Published: 2023-04-17 - Modified: 2025-04-22 - URL: https://headq.io/how-to-sell-online-3-strategies-for-b2b-companies/ - Categories: News Selling products or services online is a great way for B2B companies to reach a wider audience and increase their revenue. However, the best approach to selling online can vary depending on the type of B2B company. Selling products or services online is a great way for B2B companies to reach a wider audience and increase their revenue. However, the best approach to selling online can vary depending on the type of B2B company.   In this blog post, we’ll explore a few different strategies you can use to sell your products or services online. The three main types of digital sales include: Traditional ecommerce Online marketplaces Visual CPQ and price configurators Let’s dive into each one.   1. Ecommerce platforms If you sell physical products, you can use an ecommerce platform like HeadQ, Shopify or Magento to create an online store. These platforms allow you to list your products, set prices, and process orders.   By using an ecommerce platform, you can reach a larger customer base and make it easier for customers to buy from you. Modern ecommerce platforms make it possible to sell also services online. You can even streamline the service delivery process by giving customers an option to book the desired time when service should take in place. 2. Online marketplaces Another option for B2B companies that sell physical products is to use online marketplaces like Amazon Business or Alibaba. These marketplaces already have a large customer base and can help you reach new customers.   However, these marketplaces also have a high level of competition, so you’ll need to ensure your products are competitively priced and well-presented. 3. Visual CPQ (visual product configurators) and price configurators If your company’s product is configurable... --- ### Why does every B2B-company need a digital sales channel? - Published: 2023-02-10 - Modified: 2025-04-22 - URL: https://headq.io/why-does-every-b2b-company-need-a-digital-sales-channel/ - Categories: News eCommerce took off in early 2000. Amazon, Alibaba, and eBay made buying online a smooth experience and made consumers familiar with buying goods online. These eCommerce giants trailblazed the way for the next generation of digital commerce. Companies such as WooCommerce and Shopify made it possible for B2C companies to sell online. The eCommerce market grew and took over traditional stores by storm. B2B Commerce has been a late bloomer, as it usually is with most cases of new technology adaptation. This is because...   a) individuals adopt new technologies faster than hierarchies do: consumers adopt new models and behavior patterns faster than companies do. b) B2C eCommerce technology is pretty straightforward, while B2B Commerce requires more advanced use cases. It doesn't take that much to sell simple products such as clothing (only few variables such as color/size). However, B2B commerce is different: customer-specific prices & offering, approval workflows, more complex channels, payment models, etc c) Consumerization of B2B took its time, but the pandemic changed it for good. Companies are waking up to the "new normal", where you must provide your customers a self-serve channel. It's not nice-to-have, but must-to-have. The B2B eCommerce market is forecasted to grow to 25 trillion dollars by 2028 (other sources citing 18,7% CAGR). This means that a large part of the world's B2B sales will become digital. Shift happens By now, it's clear that B2B commerce / digital sales will be the next big thing. This is largely due to two factors:  1)... --- ### How medical device manufacturers can reap the benefits of digital sales - Published: 2023-02-08 - Modified: 2025-04-22 - URL: https://headq.io/how-medical-device-manufacturers-can-reap-the-benefits-of-digital-sales/ - Categories: News The healthcare and medical device industry has seen a significant shift in the way products are sold and purchased. Gone are the days when sales reps were the sole source of information and the primary point of contact for customers. With the rise of the internet, buyers have become harder to reach and have more control over the information they receive and how they receive it. The old way of selling medical device involved sales reps visiting medical facilities, providing product demonstrations, and answering questions from potential buyers. However, today's buyers are more informed and have easier access to information about medical device. They want to educate themselves on their own terms and don't rely solely on sales reps for information. “This change in buying behavior is not just a trend, but an inevitable shift in the industry” According to a recent study, the global healthcare e-commerce market size is expected to grow from $309. 62 billion in 2022 to $366. 94 billion in 2023, with a compound annual growth rate (CAGR) of 18. 5%. Different sales models for different companies Medical device manufacturers need to embrace this change and take a broader view of their sales strategy. Selling online is no longer just an option for B2C ecommerce, it is a necessary step for B2B companies.   Medical device manufacturers targeting a global market can greatly benefit from utilizing e-commerce as a sales channel. E-commerce provides the ability to reach new and diverse markets, expand the customer base, and... --- ### How to make your website sell: Try these 5 simple steps - Published: 2023-02-08 - Modified: 2025-04-22 - URL: https://headq.io/how-to-make-your-website-sell-try-these-5-simple-steps/ - Categories: News Simply having a website for your B2B company is not enough to drive sales. If your website is just sitting online collecting dust, attracting little to no business, it’s time for a change. But what exactly does it take to turn your marketing website into a powerful sales tool? In this post, we’ll share five actionable tips and strategies to help you improve the customer experience and drive more sales to your website.   1. Treat your website as a sales channel, not a marketing channel As the demand for B2B ecommerce continues to rise, it’s crucial to prioritize the customer experience on your company website. Enabling self-service options, such as online purchasing, allows customers to easily learn about and purchase products or services without having to contact a salesperson.   This not only improves the customer experience, but also saves your company time and resources. By clearly indicating that customers can buy from your website, you make it easy for them to convert into customers. 2. Give customers all the information they need  Providing customers with all the necessary information about your products and services—including what happens after they click the "purchase" button—is crucial for building trust and increasing sales. This is especially important for service companies, as the process of buying a service is often less straightforward than buying a physical product.   By clearly communicating the features and benefits of your services, you can reduce the number of questions buyers have to ask salespeople, and increase your... --- ### Take a digital-first B2B sales approach: Key lessons from Tesla - Published: 2023-02-01 - Modified: 2025-04-22 - URL: https://headq.io/digital-first-b2b-sales-approach-key-lessons-from-tesla/ - Categories: News No matter what you think about Tesla, there are a few things you can surely learn from the company’s success. In recent years, Tesla has revolutionized how cars and solar panels are sold online. Instead of relying on human sales representatives, Tesla has created a seamless, digital buying experience that allows customers to purchase vehicles and solar panels directly from the company's website. Although Tesla is a consumer company, there’s a lot that B2B companies can learn from Tesla's approach.   Aligning with the modern buyer’s journey Modern B2B buyers have evolved - they're digitally-savvy professionals who prefer self-service and transparency over traditional sales tactics. Think about how Tesla revolutionized car buying: instead of hiding prices and forcing dealership visits, they put everything online with their configurator. Buyers can explore options, see pricing changes in real-time, and make informed decisions at their own pace. This shift reflects a fundamental change in how business decisions are made. Today's buyers spend 70% of their journey researching independently online before ever talking to sales. They're frustrated by outdated processes that require multiple calls just to get basic information or pricing. They want the same seamless experience they get as consumers - think Amazon's one-click ordering or Apple's intuitive product customization. At HeadQ, we're bringing this digital-first approach to B2B sales. Our platform empowers buyers with comprehensive product information, transparent pricing, and real-time configuration tools. Whether you're a farm owner specifying a telehandler's lift capacity and attachments, or a wellness center director configuring a... --- ### Guided selling: What is it, and how can you benefit? > Discover how guided selling can streamline your buying process with data-driven insights and HeadQ's Product Finder. Empower buyers, boost conversion rates, and enhance CX. - Published: 2023-01-27 - Modified: 2025-04-22 - URL: https://headq.io/guided-selling-what-is-it-and-how-can-you-benefit/ - Categories: News Sales complexity can hurt your company’s profitability, sales effectiveness, and buyer confidence. To stay ahead of the competition, you need to simplify your sales process and make it easier than ever for customers to buy from you.   This is where guided selling solutions come in. Especially when selling more complex products or services, guided selling tools can make buying and selling easier for everyone involved.   Could guided selling be the right choice for your business? In this post, we cover the basics of guided selling, including what exactly it is, and who benefits from it. What is guided selling? Guided selling is a sales process that uses technology to help customers make informed and confident purchasing decisions. The goal of guided selling is to improve the customer experience and increase sales by helping customers quickly find the products or services that meet their needs. Guided selling can be done in a variety of ways, such as providing product recommendations based on customer needs and preferences, or by leading customers through a series of questions to narrow down their options and find the best fit.   How sales reps benefit from guided selling Sales representatives can benefit from guided selling in a number of ways, including: Increased productivity: Guided selling tools can automate many of the repetitive tasks that sales reps typically perform, like giving product recommendations. This frees up reps’ time to focus on more high-value activities, such as closing deals or building relationships with customers. Improved customer... --- ### 4 steps to reduce complexity in B2B buying - Published: 2023-01-25 - Modified: 2025-04-22 - URL: https://headq.io/reduce-complexity-in-b2b-buying/ - Categories: News In today's fast-paced business environment, the buying process for companies can become increasingly complex. Your well-intentioned lead qualification process can turn out to be a terrible customer experience when your sales model doesn’t meet the requirements of today’s buyers. To meet customers’ high expectations, it's important to reduce the complexity of your B2B buying process. By doing so, you can improve your overall efficiency and increase customer satisfaction. In this blog post, we’ll share four ways to boost your sales by making it easier for customers to buy from you. 1. Simplify the sales process One way to reduce complexity in the B2B buying process is to simplify the sales process and make it more user-friendly.   Companies rarely consider the sales process from the customer's perspective. In many cases, companies’ CRM pipelines are filled with “gates,” where a sales rep can’t move forward unless they’ve performed an action required in the sales process. While this is good for a sales rep-initiated process, it’s rarely the right way to work with a buyer who’s further along in their journey. For example, a buyer who has already familiarized themselves with the product might get put off when a sales rep runs through their standard questioning process. By simplifying your sales process and reducing the steps a customer needs to take, you can offer a much better buying experience. Additionally, companies can train their sales team to provide clear and concise information to potential buyers, which can help to reduce the amount... --- ### When should you consider launching a self-service sales channel? - Published: 2022-11-09 - Modified: 2025-04-22 - URL: https://headq.io/when-to-launch-self-service-sales-channel/ - Categories: News Many companies tend to follow best practices and what their competitors are doing rather than focus on how they can differentiate. Sure, it’s good to know best practices, but doing things how they’ve always been done will only help you blend in, not stand out.   That’s why following decade-old sales truths from a world that no longer exists simply won’t cut it anymore.   In today’s B2B buying world, 83% of buyers prefer ordering or paying through digital commerce. Launching a self-service sales channel could give you a huge competitive advantage. By giving B2B buyers what they want, you’ll boost your sales and be seen as an industry frontrunner.   In this post, we’ll explain the different types of self-service sales channels and when to consider opening one.   What is a self-service sales channel? Let’s first cover the basics to make sure we’re on the same page. There are four different types of self-service sales channels.   Two types are fully self-service: Customers add products or services to a shopping cart and complete a checkout. This one’s straightforward: customers simply fill in the required information, pay, and complete the buying process.   Customers configure their product or service, get the price, and buy. In this case, customers can customize their orders to meet their specific needs.   Note that paying is not always part of the self-serve process since most B2B companies have their own invoicing flows, and credit cards are not widely accepted. You can, of course,... --- ### Digital sales manifest - Published: 2022-03-29 - Modified: 2025-04-22 - URL: https://headq.io/digital-sales-manifest/ - Categories: News We believe every b2b-company, no matter how small or big, should have the opportunity to build buying experiences their customers love. This fundamental belief led us to launch HeadQ, the digital commerce platform that is built for you to run your digital sales in a modern way (without needing to pay ridiculous amounts of money). Our three core beliefs:1. Technology should make things possible, not stand in the way2. Technology should be easy to use, not require PhD to use3. Technology should let you sell the way your customers want to buy, not force you to work only one way We understand we're the underdog. We are the new guys on the block who think there's a better way to sell. And that is by making buying a better experience for your customers. We know that improving your sales by making it easier to buy from you is a game-changer. After all, you'd want your customer relationships to start the right way. So, here we are. In the early stages of our journey. We're in this to make buying from businesses a better experience. Join the movement! --- --- ## Customer cases ### Pioneering Digital sales in Traditional Industry: Metsätyö’s Journey in Selling Wear Steel and Road Maintenance Blades Online - Published: 2025-03-21 - Modified: 2025-03-21 - URL: https://headq.io/case/metsatyo/ Meet Metsätyö Founded in 1946, Metsätyö is a Finnish company with deep roots in the forestry sector. What began as a supplier of equipment for traditional forestry workers has evolved into a comprehensive provider of wear-resistant steel products and equipment for forestry machine contractors, earthmoving operations, and road infrastructure maintenance. "A lot of our customers are what we call 'butt crack guys' – when they bend over to work, their butt crack shows. We're in a very traditional sector with traditional products," explains Arto Suomela, Head of Sales at Metsätyö. Metsätyö is leading their industry's digital transformation by offering 24/7 online access to their extensive product catalog, enabling customers to request quotes and make purchases even during night shifts. The Challenge: Serving Night Shift Workers in a Traditional Industry Metsätyö faces a unique challenge: many of their infrastructure maintenance customers work during the night, especially in winter when snow clearing and road maintenance happens while cities sleep. "A lot of infrastructure maintenance happens at night, particularly winter maintenance in the Helsinki metropolitan area and other cities. They work at night to stay out of the way when people are moving around," says Arto Suomela. This created a fundamental problem – their customers needed to place orders or inquire about products outside business hours, often in urgent situations. At the same time, Metsätyö serves an industry where business has traditionally been conducted face-to-face or over the phone. They needed a solution that would bridge this gap between traditional buying habits and... --- ### How CTN is selling Sport Recovery Machines to +50 countries using the HeadQ platform - Published: 2025-03-17 - Modified: 2025-03-21 - URL: https://headq.io/case/ctn/ Meet CTN CTN manufactures recovery and wellness equipment for health professionals and wellness enthusiasts. Their product lineup includes cryotherapy, muscle stimulation, red light therapy, and oxygen therapy solutions. They serve a diverse clientele - from healthcare professionals and physical therapists to professional athletes and individuals recovering from surgery. Operating in over 50 countries worldwide, CTN balances direct-to-customer sales with a selective network of international distributors. Their high-value, specialized equipment requires an informed purchasing process. Challenge: Customers didn’t have possibility for self-service buying experience Before HeadQ, CTN's website offered limited ways for potential customers to engage with their products. After redesigning their website, the team recognized something was still missing. They needed a better customer journey and way for their customers to research and purchase from their diverse product range.   "We talked a lot about how to improve the experience for our customers. After completing our site redesign, we felt something was still missing that would make our customers' lives easier, especially with so many different devices in our catalog," says Janet Martins. Breaking Away from Industry Norms In the health technology sector, most companies rely solely on traditional sales methods requiring direct contact before sharing pricing or configuration options. CTN saw an opportunity to differentiate themselves by offering transparency and self-service options - something virtually unheard of in their industry. "If we created a direct online sales option, we'd likely be the first in our sector to do it," notes Janet Martins. "It's a significant step, but one that... --- ### How Best-Hall Generated €21.7M in Quote Requests with HeadQ - Published: 2025-03-04 - Modified: 2025-03-21 - URL: https://headq.io/case/best-hall/ Meet Best-Hall Best-Hall makes Fabric Structures (about 80% of their business) and traditional buildings for everything from warehouses to sports facilities across Europe. With 30-50% of their production exported annually, they complete around 130-150 deals each year. This is what they look like: These aren't simple purchases. Sales cycles can stretch from two weeks to five years, with an average quote request value of around 1 million euros. Many of their customers, like Norwegian football clubs, have zero construction knowledge but need to make major facility decisions. Traditional concrete construction for similar facilities is painfully slow and incredibly expensive. Best-Hall's approach offers a smarter alternative - one that's faster, more cost-effective, and innovative. Their Fabric Structures provide solutions that traditional competitors simply can't match. The configurator helps make this advantage concrete for customers, showing them in real-time how Best-Hall can solve their space needs more intelligently than conventional builders. The Results Speak for Themselves Since implementing HeadQ's configurator, Best-Hall has generated 27 qualified quote requests worth €21. 7 million and attracted 72 leads valued at €54. 7 million. The Challenge: Helping Customers See What They're Buying How do you sell something huge, technical, and expensive to someone who can't visualize it? Best-Hall had tried using a configurator before, but it wasn't working and updating it was always a tricky task. "We had a configurator on our old website, but it was such an outdated, clunky system that we didn't even consider implementing it on our new site," says Pia Palola.... --- ### How Presto streamlined B2B sales with HeadQ > Learn how a fast-growing company in the public safety industry uses HeadQ to streamline their B2B sales process and improve the customer experience. - Published: 2023-09-06 - Modified: 2023-09-08 - URL: https://headq.io/case/presto/ Presto, a fast-growing company in the public safety industry, faced a unique challenge in a competitive market: the company needed to effectively showcase their expanding range of fire safety products and maintenance and training services while increasing website inquiry conversions. Hidden products hindered business growth  Despite having a diverse product portfolio of fire safety equipment, many of Presto’s offerings remained hidden, hindering their potential for growth. The sales team, although knowledgeable, struggled to present the products effectively. While some products were already available online, Presto needed a comprehensive solution to not only showcase all products and services, but also to make it easy for customers to buy.   “We wanted to create a smooth and efficient way for customers to request quotes while avoiding a complex e-commerce project,” says Tarja Vilmi, Head of Product Management & Marketing at Presto.   Before choosing HeadQ, Presto considered several different options: Creating a product list on their website Implementing an online order form Exploring traditional e-commerce solutions, which were expensive and complex Integrating with HubSpot's CMS Leveraging website traffic through a self-service sales channel  Presto solved its unique B2B quoting process challenge with HeadQ—a feat that wasn’t possible with traditional e-commerce solutions. Our easy-to-use and cost-effective digital sales platform allowed Presto to effortlessly display products on their website, leveraging existing traffic.   What set HeadQ apart was our intuitive quote request system, which resembles an online store. The HeadQ system accommodates complex pricing structures, including location-based pricing, and offers future scalability for self-service... --- ### How occupational healthcare provider Täsmä turned their website into a sales channel  > Customer success case: how Täsmä Työterveys turned their website into a sales channel and started getting sales from it. - Published: 2023-09-04 - Modified: 2023-09-06 - URL: https://headq.io/case/tasma-tyoterveys/ The secret to creating a successful service business lies in the principle of making things easy for your customers. This is what Finnish occupational healthcare provider, Täsmä Työterveys, recognized when they began selling their services online. As a company that takes great pride in serving their customers fast and being easy to work with, Täsmä wanted to further improve the buying experience by allowing customers to buy whenever and wherever they preferred. Täsmä chose to partner with HeadQ to give their customers a seamless buying experience and maximize their sales team’s efficiency. Pricing calculator alone didn’t fulfill customer needs Täsmä had previously experimented with an in-house built pricing calculator, but found it was too difficult and costly to update and maintain. While customers could get pricing information from the calculator, they still weren’t able to buy the service when it was most convenient for them.   “I didn’t know if selling occupational healthcare services online was possible. We had our price calculator, but it was just a price calculator, not a straight channel to buy services,” says Sanna Kärsämänoja, Director of Communications and Marketing at Täsmä. Täsmä used to sell all their occupational healthcare retainers—including the smallest ones—through their sales team. However, sales reps found it unmotivating to focus on smaller deals, which usually took the same amount of time as a deal double the size.   When the sales team prioritized bigger opportunities, the smaller companies sometimes faced a delay in response time from sales reps. Täsmä needed to... --- ---