What buyers expect
What they get instead
Your buyers have been trained by Tesla, Apple, and Amazon. They expect to research, configure, and buy on their terms. But when they visit your website? PDFs. “Request a Quote” forms. Radio silence.
Five years ago, buyers called your sales team first.
Today, they’ve already researched, compared, and decided — before they ever reach out.
of B2B buyers want to self-serve part or all of their journey
of the buyers have made the preliminary choice of vendor before reaching out to sales.
Because the tools you have weren’t built for buyers.
They were built for sales reps. Or for simple products. Or for endless customization that never quite works.
Built for sales reps to manage deals
Ugly, complicated UI — impossible for buyers to use
Still requires manual quoting and back-and-forth
Built once, breaks constantly
Expensive to maintain, hard to update
Doesn’t integrate with CRM, ERP, or pricing systems
Built for simple products (spare parts, consumables)
Can’t handle complexity (complex products, rules,
multi-channel pricing)
Ignores distributors, custom pricing, configured products
You’re stuck choosing between tools that don’t fit your buyers, your products, or your business.
Most CPQ or eCommerce tools force you to choose:
Direct sales OR distributors
Self-service OR sales-assisted
One region OR multiple markets
HeadQ doesn’t make you choose.
No endless forms. No confusion. Just a clean, guided experience that helps them configure the right product — and see pricing instantly.
Dynamic rules, volume discounts, distributor pricing, custom options — we handle it. No manual quoting required.
Embed product configurators into your website, distributor tool, or extranet — or use HeadQ Portal that has commerce features built in. Integrate with your ERP and CRM to keep everything in sync.
No six-figure consulting projects. No endless customization. A platform that works out of the box — and grows with you.
7 product configurators, +20 markets, 10 language versions, market specific pricing – all in 4 week
Naava broke new ground by integrating self-service product configuration on their website
HeadQ boosted international sales by €4.3M in just five months.
You don’t need to rip out your entire sales process.
You just need to give your buyers the experience they’re already expecting.
No pitch. No pressure. Just a real conversation about what’s possible.
